New Balance is counting on to attract young workers to its new world headquarters in Brighton.
Balance has moved about 700 employees into its new 250,000-square-foot
building at the 15-acre Boston Landing development. The old
headquarters, a short walk down Guest Street which is parallel to the
Massachusetts Turnpike, will be occupied by Harvard Business Publishing.
“It’s truly a modern building that allows us to collaborate the way
millennials work today,” said New Balance president and chief executive
Robert DeMartini. “It’s much less individual space and much more open
public space with more electronic and digital engagement.”
When TripAdvisor opened new headquarters
in July 2015 in Needham, it built the facility to attract technology
hires. DeMartini said New Balance will add about 100 corporate employees
each year, particularly from the 25- to 30-year-old demographic. Since
making the move, employees who attended the tour said they appreciated
the openness of the floor plan, which is geared toward working together.
The New Balance world headquarters is the first part of a
multiphase project to create a health and wellness district, said Erin
Harvey, leasing and marketing manager at NB Development Group, the company... Continue reading ....
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